Executive Roundtable

Next Gen Sales for CPG – Getting to Value with AI

Tuesday, July 1, 2025 12:00–14:00 CET

Explore the current and future role of artificial intelligence and data in retail.

Join us for an exclusive BCG roundtable co-hosted by Salesforce, where we’ll explore how AI and data are transforming the Future of Sales in the consumer goods industry.

The session will focus on:

How we envision the Future of Sales to look like for CPG, including the evolving role of the Sales Rep with agentic AI in the picture
How organizations unlock growth and efficiencies leveraging AI the right way, sharing best practices from those who are ahead of the curve
Reflecting on how to get it right and where to start in order to pivot from experimentation to value

Expect a highly interactive discussion designed for sales leaders and innovators looking to rethink their go-to-market models in a rapidly changing world.

Speakers

Katharina Tomaschek

Retail, Consumer Goods & Luxury Sales Director

Salesforce

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David Galley

Partner and Managing Director, Boston Consulting Group

Consumer Goods Expert

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Lena David

Partner Boston Consulting Group

Consumer Goods Practice

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Agenda

12:00-12:10

Welcome & Introductions

A warm welcome by BCG and Salesforce. Setting the scene for an interactive and insight-driven session on the evolving role of sales in the age of AI.

12:10–12:35

From Data to Value: How AI is Redefining Sales Effectiveness

We will explore how AI can help unlock measurable value in sales – transforming how work is done across the core sales roles and step-changing customer experience.

12:35–13:00

The Future Sales Rep: Partnering with AI, not Replacing It

Demonstrating how the next generation of sales professionals will operate in a hybrid workforce of humans and AI agents that will make their work more efficient, effective, and enjoyable.

13:00–13:30

Panel: Rethinking Go-To-Market Models in the AI Era

How do leading organizations adopt AI strategically without diluting efforts in experimentation? Learn from experts who are reimagining their sales engines to unlock value at scale.

13:30–14:00

Networking Lunch

Continue the conversation over a casual lunch & share ideas, challenges, and opportunities with the group

Location

Hotel Storchen Zurich, Weinplatz 2, 8001 Zurich